Special Events
Interactive marketing campaigns for special events
Use Special Events to create integrated marketing campaigns for one off events. Generate hype around special events by using SMS/MMS to get the word out.
The event service is live 24/7 for the whole period of your campaign. Live operators are there to respond to events queries. You do not have to handle any of the operational execution. Full reporting on traffic and responses is available to you for the campaign. If your event is a major sporting event, festival or concert, people can register to get updates on directions, entrance, performance times and place. Special Events gives you the ability to customise a communication campaign for an interactive experience, the service promotes audience participation and engagement. You can create personas to bring familiarity to repeat users. The same persona will be available to users so that they can follow on a thread of conversation from a previous chat. It can be used to create viral campaigns that increase the success of your special event.
Who can use Special Events?
» Advertising Agencies – as reseller or service provider
» Company Loyalty Programmes
» Community based Information Forums
Why use Website Content Management?
| Feature | Company Benefits | End User Value |
| Create multi-faceted integrated campaigns and generate hype | Increase Brand awareness | End user has immediate awareness of promotions and information |
| Economic targeting of focus segments | Outsourced service means no overhead to delivering service | Service can be free to end user and is constantly up to date and current |
| Personalisation | Use personas that create familiarity with end usersDevelop intelligence on customer preferences | End user develops relationship with persona and feels a personalised experience |
